New Rules of Customer Engagement

No one doubts that the fundamental rules of customer engagement have changed. Whether your company sells laundry soap or automobiles, or offers services for the elderly, customers rely on information from many sources and engage with each other to discuss your brand – often long before you have any contact with them.

But that doesn’t mean they don’t want or need to engage directly with your company. In fact, customers are engaging more deeply with brands than ever before.

The challenge for marketers is to find ways to engage effectively with customers across channels in a seamless, truly conversational, way. As most marketers will confirm, it’s not easy to execute a comprehensive engagement strategy across all channels. In fact, according to a recent McKinsey quarterly report, having the ability to engage their customers and leverage those relationships is the number one digital marketing challenge facing marketers today.1

Read on for some proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, increase lifetime customer value, and generate more referrals and word-of-mouth advertising in my next post.